Stop Collecting Customers. Build Superfans. | Forbes Councils Sessions
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YouTubeForbes Councils
Stop Collecting Customers. Build Superfans. | Forbes Councils Sessions
In this Forbes Councils Sessions clip, Ryan Paugh, President of Forbes Councils, asks Brittany Hodak, author of Creating Superfans, why so many brands struggle to turn customers into enthusiastic advocates. Brittany shares why brands should look beyond acquisition and retention and pay closer attention to earned growth: how many new customers ...
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