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Direct Mail 101: Part 3 of 5 – Creating Your Mailing List

Direct Mail 101: Part 3 of 5 – Creating Your Mailing List

Once you’ve determined who your target audience will be for your direct mail campaign, you can take the first step toward actually reaching them: creating a mailing list. In this video, we’ll show you how to leverage both house lists and broker lists. House lists, as you may have guessed, refer to lists you already have in-house. These ...

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