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Business Buzz on Instagram: "Coca-Cola’s 1971 “Hilltop” commercial, featuring the song “I’d Like to Buy the World a Coke,” is often hailed as one of the most iconic advertisements in history. What makes this ad truly remarkable is that it didn’t cost Coca-Cola a single cent to produce. Instead, it was the result of a spontaneous and organic moment that captured the world’s attention. The inspiration for the “Hilltop” ad came from a serendipitous event in 1971. Bill Backer, a creative director at
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