The Name Game is a whimsical and inventive track released in late 1964 that became one of Shirley Ellis's biggest hits. Unlike conventional Pop songs, this track uses a repetitive formula that allows the listener to customize it by inserting any name. Its simple, silly, yet incredibly viral appeal, coupled with Ellis's playful vocals and R&B energy, turned "The Name Game" into a phenomenon, beloved by children and adults alike. The song's massive US success demonstrated the power of Novelty Song