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Norton’s resurgence is here. And it’s all about the design of our fabulous all-new range of motorcycles. Head of Design Simon Skinner explains how Norton’s new aesthetic is shaped by reductivity: a belief that true modernity lies in refinement, not excess. “Less is more — until less is less.” Innovation isn’t just about engines or frames. It’s about how design, colour, and materials redefine what the future of modern motorcycles can be. Explore the range at https://bit.ly/4qE0RqD | Norton Motorc