The Best Airline Ad Campaigns: Here Are My Favorites
The Best Airline Ad Campaigns: Here Are My Favorites
Aug 22, 2024
onemileatatime.com
Jim Copacino, developed a string of commercials that pointed out the differences between the other carriers and the personal service on Alaska While the ads were fun and frivolous, they had a strong strategic underpinning. Alaska, as a young airline, was beginning its expansion into Southern California and Arizona. It was a fresh upstart and was offering a better product – better food, newer airplanes and friendly, caring employees. The ads showed how, at Alaska, things were different. And the a
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Jim Copacino, developed a string of commercials that pointed out the …
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