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  1. Customer Segmentation: The Ultimate Guide – Forbes Advisor

    Aug 19, 2025 · What Is Customer Segmentation? Customer segmentation is the process of grouping current and potential customers into groups, or segments, based on shared traits and …

  2. Market segmentation - Wikipedia

    In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or …

  3. Customer Segmentation Analysis: Definition & Methods - Qualtrics

    Jul 29, 2020 · Customer segmentation is the process by which you divide your customers up based on common characteristics – such as demographics or behaviors, so your marketing …

  4. Customer Segmentation: How to Segment Users & Clients …

    Feb 25, 2025 · Customer segmentation is the tagging and grouping of customers with shared characteristics like age, industry, gender, etc. Customer segmentation personalizes your …

  5. Customer Segmentation: Definition, Examples + How to Do It

    Jun 9, 2025 · Customer segmentation is the process of examining customer attributes and creating groups based on how they behave, who they are, and their specific characteristics.

  6. Customer Segmentation: Examples + How it Can Help - SurveyMonkey

    Customer segmentation classifies customers into specific groups based on shared characteristics. This classification allows companies to refine messaging, sales strategies, and products. …

  7. What is Customer Segmentation? Definition, Models, Analysis, …

    Sep 8, 2023 · Customer segmentation is a marketing strategy where a business divides its customers into smaller, more manageable groups based on shared traits such as …

  8. What Is Customer Segmentation? | Definition from TechTarget

    Aug 20, 2024 · The goal of customer segmentation is to reach customers with a more personal message that is of interest to them and leads to more sales or customer conversions. …

  9. Customer Segmentation Models Guide | Twilio

    Customer segmentation is the act of grouping your audience into sub-categories based on similarities in user profiles. Segmentation allows you to find the best content, channel, and …

  10. Customer segmentation: A guide (with examples) | Zapier

    Apr 21, 2025 · Customer segmentation is the process of dividing your customer base into smaller groups based on shared traits. These groups—or segments—can be based on demographic …