Conversion tracking: Definition A free tool in your account that can help measure how clicks on your ads and free product listings lead to meaningful actions such as sales or leads.

After you’ve set up conversion tracking, add helpful reporting columns to discover how your ads lead to valuable customer actions. Columns in your conversion summary provide a variety of inf

Why use conversion measurement Learn which keywords, ads, ad groups, and campaigns are best at driving valuable customer activity. Understand your return on investment (ROI) and …

Conversion values help you measure and optimize the true business impact of your ad campaigns more accurately. If you assign values to your conversions, you'll be able to learn the total …

Before you begin Familiarize yourself with automated bidding. Before you can use Maximize conversion value bidding, you’ll also need to set up conversion tracking with transaction …

Conversion A conversion is an action used to measure the performance of your ad campaigns and optimize your bidding strategy. It covers clicks, purchases and every type of conversion …

A conversion is created from a Google Analytics event and provides a consistent way of measuring important actions in both Google Analytics and Google Ads. A conversion helps …

Conversion A conversion is an action used to measure the performance of your ad campaigns and optimise your bidding strategy. It covers clicks, purchases and every type of conversion …

It's the way to measure the causal impact of ads. Conversion Lift is an incrementality tool that helps you measure the number of purchases, site visits, and any other conversions directly …

View-through and click-through conversions In reports, conversions are divided into view-through and click-through conversions, depending on the user action that led to the conversion. Since …