Volkswagen tapped into those childhood memories during Super Bowl XLV. In its ad, a kid was dressed up as Darth Vader and tried to see if the Force within him would move any objects while the ...

Who’s ready for Super Bowl commercials? The 2025 NFL championship kicks off this Sunday, and advertisers are getting ready to capitalize on the more than 120 million people expected to tune in.

Even if you don’t know the difference between a touchdown and a turnover, everyone tunes in for the iconic halftime show and of course, the commercials! If I’m being honest, Super Bowl ...

after watching an ad. A difference of +/-3% is statistically significant.The norm is 74% taking in account the last 5 Super Bowls. Positive Purchase Intent - The percent of survey respondents that ...

On the eve of Super Bowl 59, the Philadelphia Eagles and Kansas City Chiefs weren't the only ones dreaming of touchdowns. Brands and advertisers with millions riding on the success of commercials ...

One of the biggest examples of this trend is Instacart’s upcoming spot, with the grocery delivery app buying its first-ever Super Bowl ad and filling it with well-known consumer mascots ...