NPR's A Martínez speaks with Sonny Vaccaro and Armen Keteyian about their new book, Legends and Soles, The Memoir of An American Original.

The Memoir of an American Original" about Sonny Vaccaro's career in sports marketing, which included signing Michael Jordan to Nike.

Much has been said and written about Sonny Vaccaro, the man who signed Michael Jordan to a Nike deal. The Reedley College graduate talked about how that experience shaped his life in his new book.

West Virginia is the latest state to propose legislation that could interfere with the NCAA’s legal rights to enforce ...

He never attended law school and wasn't a plaintiff or defendant in a major case, but sports marketing pioneer and college ...

Sonny Vaccaro is considered one of basketball’s ultimate insiders and was re-introduced to a new generation through the Matt ...

Sonny Vaccaro's memoir shares how he became Godfather of summer basketball, got Nike to bet everything on MJ and took down ...

CNBC's Sara Eisen talks to legendary sports marketing executive Sonny Vaccaro along with author and journalist Armen Keteyian.