For years, broadcasters enlisted local high school teams in the Super Bowl market to practice with the unfamiliar equipment ...

The Western Athletic Conference sued Utah Valley University in Texas, seeking $1 million for an unpaid exit fee after UVU ...

With the Olympics as a backgrop, the NFL's efforts to build flag football and export the sport globally are getting help from ...

The Feb. 5, 2026, edition of the SBJ Marketing newsletter comes from San Francisco with longtime execs talking with SBJ's Terry Lefton about misspellings of SUPERBOWL, the Super Bowl program and ...

The NFL’s 146,000 posts created during the 2025 regular season delivered $1.48B in social media value, according to a report ...

Jon Gruden’s attorneys plan to depose NFL commissioner Roger Goodell, multiple current and former owners, and other figures as part of his lawsuit alleging the NFL orchestrated leaks of offensive ...

Bad Bunny is working to block out the noise around the Super Bowl halftime show, which is expected to compete for record ratings during the Seahawks-Patriots game.

MLB Players Inc., the business arm of the MLB Players Association, has signed a partnership with artificial intelligence-powered digital avatar creator Genies that will see the sides create AI ...

Kaiser Permanente has acquired the naming rights of RAJ Sports' dual-use training facility for the Portland Thorns and ...

ESPN's Michael Wilbon called the layoffs at the Washington Post the death of something that former staffers will never get over.

Today’s Podcast Picks includes prediction market regulation analysis, a top college football GM’s experience in his role, one former SportsCenter host’s transition to Netflix and an interview with the ...

SBJ’s Rachel Axon breaks down what to be on the lookout for at the 2026 Milan Cortina Games.