The question for marketers is no longer whether to use gift cards as campaign incentives. It is which format turns a reward ...

We are getting surprisingly good at teaching AI agents how to buy media. We’ve given them corporate cards and told them to ...

Search has changed shape. Your buyers now ask AI answer engines first, and they get one synthesised answer instead of a page ...

It may not be an age-old debate as of yet but the controversy surrounding AI’s role in creative work is already familiar.

Digital marketing is no stranger to new technologies, with adaptation a key cog in the marketing machine. AI’s impact is extending across the marketing process, reaching into almost all areas of ...

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Best Buy is North America’s leading consumer electronics retailer, reaching more than 200 million customers across its stores, marketplace, online channels and retail media. With such a large customer ...

Almost half (49.6%) of all internet traffic in 2023 was driven by bots – a 2% increase from the previous year, marking the highest level since cybersecurity firm Imperva began monitoring in 2013. This ...

US retailers are seeing stronger website performance from shoppers referred by large language models, according to May 2026 data from Adobe Analytics. Retail traffic from AI sources rose 138% year on ...

AI is changing search, shifting it away from short keywords toward longer, more detailed questions, and that change is starting to affect how ads are shown and how brands are discovered. At a recent ...

Athena, a startup focused on AI-driven search visibility, has launched from stealth with $2.2 million in funding. The round included backing from Y Combinator, FCVC, Red Bike Capital, Amino Capital, ...

As digital marketing navigates tighter budgets, evolving AI integration, and shifting consumer expectations, 2025 presents both challenges and opportunities. Brandwatch’s recent report highlights key ...