The B2B marketing world is so excited about ABM's potential, that we sometimes overlook a basic business maxim: Structure follows strategy. Many marketing organizations lack the organizational ...

Consumers actively use only about half of the loyalty programs they are members of, according to recent research from Bond Brand Loyalty and Visa. The report was based on data from a survey conducted ...

After seeing how one leak can derail a product launch, I've turned to digital twins: a safer, cheaper, smarter way to prepare a marketing product launch before going live. A marketer's nightmare is ...

How many marketing emails did you delete this morning? How many LinkedIn requests did you ignore because they were clearly a sales pitch? We've trained ourselves to spot a pitch a mile away—and to ...

Consumers say the main reasons they follow brands on social media are to learn about products/services and to be entertained, according to recent research from Sprout Social. The report was based on ...

If you're age 35 or younger and your college degree is in a non-STEM field, I'd bet that you've heard (more than once) some variation of "Oh, so you studied [insert name of discipline that falls under ...

Artificial intelligence is fundamentally changing how marketing teams operate, from daily operations to long-term organizational design. What once took days of manual effort can now happen in minutes, ...

Constant advances in tech and data can speed targeting, personalization, and campaign execution. But it's not as overwhelming as it sounds. B2B marketers have always been plagued by the paradox of too ...

AI use is skyrocketing, and new tools are entering the scene every day. No wonder that many leaders are concerned about the ethical implications of AI in marketing. Let's kick things off by talking ...

More than three in four consumers say most of the claims that brands make in advertisements are exaggerated, according to a study by Lab42. Specifically, among surveyed consumers, 57.4% say ...

Next to John Caples's “They laughed when I sat down at the piano,” Maxwell Sackheim's “Do you make these mistakes in English?” is perhaps the best known in mail order history. The ad with this ...

Most consumers say they prefer to receive brand communications from retailers via email, according to recent research from Bluecore. The report was based on data from a survey conducted in July 2016 ...