Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

How many times have you heard it? The COVID-19 pandemic has disrupted lives, businesses, and markets—which is typically followed by a line about life never returning to the way it was before. Those ...

Most business decision-makers say B2B ads on LinkedIn have clear messaging but lack emotional appeal, according to recent research. Some 55% of respondents say the B2B ads they typically see on ...

Although new and unforeseen developments will undoubtedly shake email marketing in 2025, marketers have already had to ...

Most marketing agencies expect business to be better in 2024 than in 2023, according to recent research from RSW/US. The report was based on data from a survey of 155 professionals who work for ...

Transit advertising refers to an out-of-home (OOH) marketing strategy via a channel that consists of various modes of public transportation. Because millions of people commute to work daily, transit ...

In content marketing, the same mistakes tend to be made over and over again. The good news is that it's possible to steer clear of those mess-ups if you're on the lookout for them. An infographic ...

How do people tend to start and end their email messages? To find out, Preply surveyed 1,005 Americans about their email habits. An infographic (below) summarizes key findings from the survey. It ...

Career Development - This infographic covers frequently used passive-aggressive phrases to avoid in work emails, similar phrases to steer clear of, and what to say instead.

Which qualities make social media content feel culturally relevant? Or relevant to individuals? To find out, researchers ...

Discover five ways marketing automation improves efficiency, learn how to avoid common implementation mistakes, and get tips ...

Design is about much more than simply taking a concept and making it look pretty. For design to effectively accomplish your goals, it must take into account the core fundamentals that elicit emotion ...