The newly created role effectively replaces the CMO and is part of a larger push from the brand to become more agile and ...

To help marketers keep up-to-date on the latest developments in this growing space, Marketing Dive has compiled a list of the ...

The new AdCP framework is intended to be similar to how OpenRTB standardized real-time bidding in programmatic advertising’s ...

A mobile activation celebrating 60 years of the pillowy mascot is the product of a pitch from Jimmy Fallon’s new reality competition series.

Over the last five years, the Unilever brand has worked to become synonymous with football culture and has seen continued ...

Marcelo Kertesz spoke with Marketing Dive about reports the brand is mulling its first big game ad and why it is doubling ...

Consumer surveys are showing mixed sentiments about this year’s holiday season, with some shoppers planning to spend less ...

A partnership with the pro Fortnite player centers on a Cava Pass Challenge that looks to drive more people to the chain’s ...

The cognac brand remade the NBA legend’s 2010 “Decision” — a reminder that “you can't make an omelet without breaking some ...

Return on investment has been stronger than expected as the B2B firm turns to connected TV, said a company marketing director ...

Dunkin’ parent Inspire Brands is among the first to tap an integration that has driven improved campaign targeting.

The Reckitt-owned brand is marketing its Lysol Air Sanitizer via social videos that advise consumers how to cope with loved ...