A partnership with the pro Fortnite player centers on a Cava Pass Challenge that looks to drive more people to the chain’s ...

The cognac brand remade the NBA legend’s 2010 “Decision” — a reminder that “you can't make an omelet without breaking some ...

Return on investment has been stronger than expected as the B2B firm turns to connected TV, said a company marketing director ...

Dunkin’ parent Inspire Brands is among the first to tap an integration that has driven improved campaign targeting.

The Reckitt-owned brand is marketing its Lysol Air Sanitizer via social videos that advise consumers how to cope with loved ...

A new integration powered by Amazon Ads’ retail media data is meant to drive “more measurable business outcomes” for E.l.f.

General Manager Peter Giordano discusses DoorDash’s latest suite of advertiser tools, the future of the platform and retail ...

The Diageo-owned tequila brand will host events in 12 cities in partnership with Mexican bakery Panadería Rosetta.

AI is helping the group win more business without having to engage in a traditional pitch process, CEO Arthur Sadoun said when discussing Q3 results.

A campaign promoting the design partnership shifts from studio-shot imagery to a lifestyle-oriented visuals and storytelling ...

More than half of consumers distrust or are not confident in the reliability and impartiality of artificial intelligence (AI) search and summary results, and an even greater percentage wish they could ...

The impact of AI goes far beyond efficiency, Camire explained. Global knowledge work is valued at $20-30 trillion, and even a ...