Over the last five years, the Unilever brand has worked to become synonymous with football culture and has seen continued ...

Marcelo Kertesz spoke with Marketing Dive about reports the brand is mulling its first big game ad and why it is doubling ...

Consumer surveys are showing mixed sentiments about this year’s holiday season, with some shoppers planning to spend less ...

The new AdCP framework is intended to be similar to how OpenRTB standardized real-time bidding in programmatic advertising’s ...

A mobile activation celebrating 60 years of the pillowy mascot is the product of a pitch from Jimmy Fallon’s new reality competition series.

AI is helping the group win more business without having to engage in a traditional pitch process, CEO Arthur Sadoun said ...

A new integration powered by Amazon Ads’ retail media data is meant to drive “more measurable business outcomes” for E.l.f.

The Reckitt-owned brand is marketing its Lysol Air Sanitizer via social videos that advise consumers how to cope with loved ...

Dunkin’ parent Inspire Brands is among the first to tap an integration that has driven improved campaign targeting.

General Manager Peter Giordano discusses DoorDash’s latest suite of advertiser tools, the future of the platform and retail ...

Nvidia saw the fastest rise in value ever tracked by Interbrand while digital-first services like Netflix, Uber and Instagram ...

CEO Diana Haussling and execs from Acxiom and agency FCB discussed use cases of artificial intelligence at Variety’s Future ...