S4 Capital head and former WPP chief talks to Campaign about Omnicom-IPG's $30 billion mega-merger—predicting 7,500 job cuts, ...
The EOY report from the AR platform offers insights for brands looking to tap into the unlimited potential of fandom. by ...
The role of the CMO continues to evolve. In the current global marketplace, CMOs are navigating market complexities, while ...
Campaign staff asked their mums to rate their favourite (and least favourite) Christmas ads. by Alessandra Scotto di Santolo ...
Baubles inspired by Taylor Swift, Chappell Roan, Sabrina Carpenter and Charli XCX. by Eszter Gurbicz ...
NatWest capitalised on the time-sensitive nature of the Olympics by using Meta Moments. This feature allowed the campaign to reach over 7 million more people than a standard Meta campaign during ...
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The job moves include a promotion to chief client officer. by Eszter Gurbicz ...
At the time, Heineken’s programmatic lead Dan Glynn noted: “By using combined intent personas and point-of-sale data, we’ve ...