The chosen campaigns include an urban Olympics gaming experience.

Sadoun said new holding company 'will require every leader to be focused internally on integration'.

S4 Capital head and former WPP chief talks to Campaign about Omnicom-IPG's $30 billion mega-merger—predicting 7,500 job cuts, ...

The EOY report from the AR platform offers insights for brands looking to tap into the unlimited potential of fandom. by ...

To help brands better understand the symbiotic nature of the relationship between advertising and culture in 2024, Amazon Ads ...

In-housing agencies operate in a complex and competitive environment, where people are exposed to brand content through a ...

Goliaths are often tied into legacy platforms or have embedded ways of working, making it hard to adapt. Davids are invariably more agile, quick and flexible. They react to the fast pace of customers ...

The role of the CMO continues to evolve. In the current global marketplace, CMOs are navigating market complexities, while ...

Climate change is no longer a distant threat; it's here, and its impacts are being felt worldwide. The question facing us now is not if we should act, but how can we leverage our collective marketing ...

Campaign staff asked their mums to rate their favourite (and least favourite) Christmas ads. by Alessandra Scotto di Santolo ...

“There were almost too many good people doing brilliant things – it feels quite hard not to reward everyone,” said Satin Reid, COO of EssenceMediacom UK, and co-chair of the judges for the second ...

Annette Male will succeed Tangas.