EXCLUSIVE: The agency sets sustainability targets to expand certification to India, MENA, and North America next.

Max Fashion’s campaign, #IYKYDK (If You Know, You Don’t Know) campaign isn’t just about fashion—it’s about rewriting the ...

In a world saturated with copy and clichés, Tanima Kohli, group head for copy at Enormous has carved a niche by rewiring the ...

Deviating from the conventional short ad films, its Parakh ads aim to redefine lending with authentic borrower narratives, ...

A veteran industry leader with over 20 years of agency experience, Desai takes over from Robert Godinho, the outgoing ...

Monks India, S4 Capital’s operating brand in India, has appointed industry veteran Ketan Desai to lead Monks, effective from February 03, 2025. Desai will lead the organisation, helping it navigate ...

The advertising volumes on television in India witnessed a 14% increase in 2024 compared to 2020 but experienced a 4% decline compared to 2023. This was revealed in the latest report by TAM Adex, ...

Our weekly roundup of the latest appointments and account wins from Ogilvy ASEAN, Actimedia, Jio Star and many more.

India’s social media influencers specialising in travel, food, and tech grow by 67%, 46%, and 42%, respectively from 2023 to ...

The Wonderful Pistachios’ campaign marries nostalgia with modern health, transforming pistachios into a must-have munch for ...

Shifting gears from traditional demographics, the financial company wants to target dynamic 30-40s, young professionals, and ...

India’s advertising and marketing industry welcomes the provisions made by the Budget in the areas of income tax, digital ...