Jaguar's baffling attempt at reinvention from feline grace to rock-based abstraction is a masterclass in brand self-sabotage, ...
Campaign Asia-Pacific announces its 12th annual Women to Watch, highlighting exceptional leaders and diverse talent powering ...
iProspect’s 2021 transition into a performance-driven branding media agency required leaders to challenge the traditional media landscape and reshape agency operations with a performance-agility ...
"Kelly’s drive and passion for IMC and data have injected new dynamism into our business in Korea. Her international mindset and commitment to equal opportunities make her an uncommon asset in Korean ...
The medium is the message. This fundamental truth has arguably been the theme of Sheena Liu’s career path and her impact on the media industry in Taiwan. As the general manager of TVBS, Liu has ...
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As the managing director of DeVries Global’s Taipei office, Vivian Liu has done what few have: building a business from the ground up. Her agency’s impressive win-rate of above 70% and strong Net ...
In the fast-evolving world of digital project management, Tan stands out as an exceptional leader who deftly harnesses tech for operational excellence. As the process implementation lead of Oliver+, ...
Over the past 17 years, Catherine Zhu has advanced from account director to managing director at Interone China. A few years back, she played a key role in launching the agency’s Shanghai office. Her ...
Coca-Cola's AI-generated Christmas advert, a reimagining of its iconic 'Holidays are Coming' campaign, has sparked controversy. The 15-second spot, featuring AI-rendered cherry red trucks delivering ...
Ava Lee has built a robust career in advertising over the past 13 years, driven by the belief that success stems from determination and a relentless will to achieve. She began her career at McCann and ...