Publicis Groupe has bought independent influencer marketing platform Captiv8 in its entirety for an undisclosed sum.

“When Jetpac first approached us, they didn’t want yet another ordinary campaign; they were looking for a global, significant ...

With localised strategy, strong fan engagement, and Disney’s knack for storytelling, Cruise Line will make its maiden voyage in December 2025. Campaign speaks exclusively with VP and regional GM Sarah ...

OPINION: Adland has been buzzing over the leaked news of GroupM’s rebrand. Is this WPP's bold reinvention or a sign of deeper ...

The winners of the 2024 Best of the Best Effies prove that marketing effectiveness isn’t about budget, fame or size. From ...

As generative AI evolves, a prompt-first economy will drive commerce, and it will be based on relevance, accuracy and ...

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As the 618 shopping festival kicks off earlier this year on May 13, RedNote and Alibaba Group have joined forces to integrate ...

In an age flooded with AI, the real threat to the creative industry isn’t technology—it’s the defeatist narrative that ...

Campaign Asia-Pacific is pleased to announce the official call for entries for the 13th edition of 40 Under 40. Previous editions of the eagerly awaited annual list have provided fantastic insights ...