The music app industry spans a large selection of apps, but the ones that generate the most revenue and installs are music streaming services. Launched after the failure of Napsters and other illegal ...

Freya is a creative growth marketer obsessed with the internet, social media, and the power of apps to change lives. Through her agency, &Fine, she and her team help impact-driven apps grow their user ...

How app marketers are rethinking revenue in 2025 with insights from Paddle CMO Andrew Davies on web payments and scaling beyond the App Store.

Mobile app advertising, monetization, and insights company Liftoff is bringing together inspirational women from across the mobile industry to share their stories. In this series, we’ll explore their ...

Discover how leading app teams are boosting revenue with App2Web and Web2App strategies. Join Paddle’s online event on June 24 to learn how.

Kenzie is a Growth Marketer at Stream, where she helps the world’s top apps drive engagement through best-in-class chat, video, and activity feeds. With a background spanning sales, partnerships, and ...

Your team has built a strong reporting system that captures push notification opt-in and click-through rates, retention curves, and more. With all that data at your fingertips, there’s one critical ...

This in-depth guide by ConsultMyApp helps you recognize the symptoms of a broken MarTech stack and lays out an actionable path to fix it.

User acquisition costs keep rising, but repeat orders refuse to follow suit. App store charts look full, yet a third of shoppers delete a retail app ...

Advertising is all about communication. Yet, people in the industry rarely sit at the same table to discuss what they work on every day. Well, now they ...

If there is one feature that helps app marketers to persevere through so much of a market change, it is adaptability. As app user acquisition costs were rising and privacy constraints in mobile ...