Alphonso shareholders won their lawsuit against LG Ads, clearing the way for an IPO. Then, as TikTok counts down the days ...

So it goes with every social video platform. First, users start posting their own raw, unfiltered content. Then, advertisers jump in with content that looks like what users are posting. Finally, ...

Best Buy Ads, the big box tech retailer’s advertising arm, announced the launch of a new offering called Social+.

Amid shifting habits in media consumption, live sports have demonstrated significant staying power. Over the past five years, ...

It took two bitter lawsuits and the airing of a lot of dirty laundry, but LG Ads is finally on track to go public by the end ...

Getting dozens of ad agency partners around the world to work together is like herding cats – but Colgate-Palmolive was able ...

The Tech Lab is releasing an open-source framework for server-side ad management that moves programmatic mechanisms out of the browser.

Netflix has separated itself from the pack of TV streaming services, at least in the minds of its viewers, whom Netflix ...

Taz Patel joined Perplexity in December as head of advertising, just a few weeks after it began experimenting with ads on its ...

Oracle is looking to buy a minor stake in the US TikTok business, while working with US buyers to deny the Chinese government ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Uber ended 2024 with its strongest quarter ever, posting 20% year-over-year revenue growth in Q4 – due in no small part to ...