Tatari's new optimization engine sits at the ad server level and uses machine learning to determine which TV ads to serve to which audiences.

Given cybersecurity incidents that exploit ad tech, and the unreliability of our own vendor lists, ad tech needs to evolve ...

What Google advertising business? To be fair, Google did earn $127.6 billion in Q3 this year, up a staggering 25% from a year ...

Meta now scores every eligible ad for every impression at more than a billion ads per second, one of three anew d ranking upgrades.

Who doesn’t know that doleful tune, “The agencies they are a-changin’.” That’s not exactly how Bob Dylan sang it in the ...

The law-professional-to-queer-media-founder pipeline isn't common, but it's how Alia J. Daniels came to co-found free LGBTQ+ streamer Revry.

SEO vendors say Google is deliberately poisoning and polluting search responses when an agentic rival scrapes a page.

Podcasters can open their inventory to programmatic demand to complement their direct-sold host-read ads and monetize their ...

AI growth platform Pie aims to give smaller businesses affordable access to AI tools that are often reserved for larger, ...

AI agents may be ready for media buying’s busywork, but will buyers trust them? Kovva COO Tanja Mimica talks gruntwork and ...

In June, Comcast made waves by announcing it would spin NBCUniversal into a separate public company (while retaining a fifth share of ownership for its first year). One lingering question has been ...

It’s the end of an IPO era for ad tech; Business Insider looks for solutions to its cratering traffic; and Amazon and Walmart’s AI chatbots face criticism.