If you're going to make the most of Agentic AI, you need to let it free. And that means getting to grips with MACH and ...

Lars Hinrichs unveils his vision for the UBS Digital Art Museum in Hamburg, sharing how digital art became his passion.

Branded customer experience can reshape perceptions and foster connections with even today’s wary and sceptical consumers.

The media industry has been trapped in digital disruption for two decades. AI is only going to accelerate that change. Buckle up.

GenAI is no longer knocking at the door: it’s sitting at our desks. It drafts emails, writes copy, curates content strategies, and designs customer journeys. By now, we’ve all seen firsthand how much ...

Even as talk of “gamification” has faded, games have become a defining force in culture. Why are we still treating them as child's play?

While Star Trek gave us the illusion of talking computers that provide accurate answers, today’s LLMs are guessing machines that generate responses based on probability rather than factual accuracy.

Need to both drive short term revenue and continue strategic brand development? Brandformance might be just the framework you need in challenging times. In today’s increasingly high-pressure business ...

What will the office look like in 2030? Will that even be a meaningful question by then? The office has been on shaky ground for the last lap decade, since the pandemic proved it was no longer a ...

What caught your attention in 2024? The distant future of AI, the increasing pushback against the smartphone — and the global impact of the permacrisis and Amazon. It’s a glimpse into a complex world… ...

This is an invitation to speculate about the future. The video sound installation was part of the NEXT Conference 2024 »New Energy – Recharging our Systems«. It asks a series of questions about the ...

What is the internet of energy? And why is it inevitable? A fireside chat from NEXT24 about the future of the energy transition.