One Esteemed Hall, One Unified Future In a significant move for Canada's marketing community, AMA Toronto has announced the ...

Optimize for social search. Treat social like part of your SEO strategy. That means optimizing captions, hashtags, geotags, ...

In a country where the weather is a national pastime, The Weather Network and MétéoMédia have transformed forecasts into fuel ...

Hockey fans across Canada have a new pre-game ritual this playoff season—one that blends superstition, community, and a whole lot of Canadian pride. RONA, the iconic home improvement retailer and ...

This blog post was written by Jo Loup and NLogic. Many thanks to them for their contribution! Check out their blog here. As Canada heads toward the 2025 federal election, the battle for hearts, minds ...

The "Buy Canadian" movement is no longer just a short-term reaction to President Trump’s trade war—it’s transforming into a powerful and possibly long-term shift in Canadian consumer behavior. A ...

Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new ...

People of Colour in Advertising and Marketing (POCAM) is calling on BIPOC professionals to take part in Visible and Vocal, the only industry study created by BIPOC, for BIPOC. Now in its fifth year, ...

With Google’s decision to keep cookies but allow consumers to opt-in or out, marketing on the open web will need to adapt. This shift mirrors trends seen on iOS, where 77% of Canadian users opt-out (1 ...