Two consumer goods brands, King Arthur Flour and Tumi North America, are bolstering their online consumer experiences, tapping into an e-commerce performance optimization platform to accelerate web ...

Promotions play a pivotal role in capturing consumer interest at key moments. According to Sunny Yurasek, head of advanced analytics and RGM at Wells Enterprises (manufacturer of Blue Ribbon and Halo ...

The technology centralizes product data in the cloud, syndicating it across the enterprise and using AI to analyze and optimize performance in real time. The single platform is meant to deliver ...

The campaign ran across all Kargo sites and channels for display and CTV, including MAX, Paramount and NBC Sports, using VideoByte (VBX), Kargo’s CTV ad server, Kargo told P2PI. The media mix included ...

Perhaps the most anticipated as it has quickly become the latest buzzword in AI, agentic technologies will bring increased autonomy to virtual workforces, allowing AI agents to make decisions that can ...

The company also recently announced it is offloading its Vegetarian Butcher brand, selling it to Vivera as part of a portfolio optimization strategy that focuses on fewer, bigger brands. Unilever said ...

Marshall joins Revlon from Merlin Entertainments, where he served as global CTO. Prior to that, he held several senior tech leadership positions at Starbucks, Nando’s, and McDonald’s. He has over 25 ...

Jonathan Wells, senior director of demand management at Blount Fine Foods, said in a statement that the investment has provided the company with long-term planning capabilities. The company can now ...

Past winners have been honored for their positive impact on their companies, driving transformational change, and helping develop a strong IT culture. The winner's profile will be published on ...

The location is set to support the company’s "Our Vue Forward" efficiency initiative, which launched last year and includes significant investments toward upgrading its IT infrastructure for faster ...

Analytics Unite is the premier conference for qualified senior leaders in consumer goods and retail. Being held April 28 to 30 at the Westin Chicago River North, the event will bring together top ...

Revlon has named a chief information and digital officer. Ralph Marshall will be taking on the role, replacing CIO Paul Smith, who is leaving the company in April. John Anthony Wine & Spirits has made ...