NielsenIQ (NIQ) has published its annual Consumer Outlook: Guide to 2026, offering a strategic roadmap for brands navigating a volatile and fast-evolving market. The findings reveal that consumers in ...

Bassel Kakish, Group CEO for Publicis Groupe Middle East & Turkey, explains the Power of One model and how, with the creation of Studio M, it brings all of the Groupe's capabilities together under a ...

Anishkaa Gehani, Founder and CEO of Yardstick Marketing & Co-Founder and Chief Marketing Officer at iAccel Gulf Business Incubator provided this exclusive for Communicate on the UAE and GCC retail ...

Dyslexia is often misunderstood and children who have it are often misdiagnosed and tend to perform poorly in class accordingly, how will Maqroo font help students in that perspective? Dyslexia ...

Connect Ads by Aleph, one of the top digital media houses and advertising solutions providers in MENA, and Digital Turbine, Inc. (Nasdaq: APPS), the company that connects the mobile ecosystem through ...

Saudi Arabia’s spending intentions for 2025 show a 6-percentage-point net positive trend, contrasting with spending contractions in U.S. and Europe. Increased spending in Groceries (56% vs 54% last ...

Today, Amazon Ads in the Middle East, North Africa and Turkey unveiled Twitch Creator Sponsorships, a new set of sponsorship solutions that makes it easy for brands to collaborate with streamers and ...

Today, GMG, a global well-being and retail conglomerate, announced a 10-year strategic retail partnership with Frasers Group, to bring leading sports retailer, Sports Direct, to the region. This ...

Can you walk us through the rebranding of Al Ghurair and how it will affect your divisions, specifically the food-related ones? The rebranding of Al Ghurair is more than just a visual change, it’s a ...

SH Capital has appointed Her Excellency Sheikha Moaza Obaid Suhail Buti Al Maktoum as the Chairperson leading the Board of Directors. Speaking on the announcement, Mohit Davar, Co-founder of Stanhope ...

If a podcast with an ad insertion is downloaded, does that count as an ad impression? Getting to the bottom of the download vs impression debate is critical for marketers wanting to utilize audio ...

The publicity and rumors all fueled the hype around the release of the Air Jordans 1 in April of 1985 and lead the product to tremendous success. The Jordans went on to dominate the sports shoe ...