A study conducted by Billups and Cedara shows that OOH is 336 per cent more carbon efficient than programmatic video on CTV.

For the fifth iteration of Campaign’s Global Agency of the Year Awards, the leader of the judges will be Trix van der Vleuten ...

With more than 15 years of experience, Nouf Mohamed Al-Bushlaibi oversees a team and department of 100 people at DCT – Abu ...

McDonald’s UAE has unveiled its 2024 Eid Al Etihad campaign, highlighting through its own journey how the UAE truly is a land of opportunity and showcasing through the lives of seven employees how ...

Dubai Lynx brought a group of 11 agency creatives together to discuss its bold new vision and share recommendations for ...

If you’ve been online recently, you may have spotted an unusual sight: a human contortionist squeezing herself into a Careem box mounted on a motorbike. This viral moment marked the launch of Careem’s ...

Ford Middle East has revealed the strategy and rollout of its ‘Beyond the Blue Oval’ marketing communications campaign, which included the execution of a social media campaign complementing ...

CEO of DXTA Technology, Ayman Haydar on the vital role of gamification in creating experiences that resonate beyond the screen. Gaming isn’t just play, it’s where consumers live, connect, and create.

Dr Yasser Zamzam, Director of Marcomms, Abu Dhabi Arabic Language Centre (ALC) under the Department of Culture and Tourism – Abu Dhabi (Abu Dhabi DCT), and Zeena Kurd, General Manager, Boopin – UAE, ...

Power League Gaming, Sadia and Impact BBDO have collaborated to present Sadia's Broasted air-fryer ready chicken as an ideal snack for gamers through a campaign that also features a Sadia Snacking Cup ...