Shannon Tracey and Mollie Navarro will help expand the fitness and wellness-focused technology company’s enterprise business across its Mindbody and Kite brands Playlist has appointed two fitness ...

What your studio might be worth requires more than a simple multiple to answer. Every time I read about a big fitness deal closing at 15x, part of me chuckles and thinks, “Maybe one day!” Then I ...

Wahlberg says his first club will beat competitors on price, offering recovery services, blood work and hormone therapy. EoS Fitness has notably been involved in… ...

As GLP-1 use rises, gyms are reshaping strength programming, adding clinical services and building referral partnerships to meet a fast-changing member base. As GLP-1s reshape… ...

The boutique fitness operator, which offers private, semi-private and group training, will soon open its third location in New York City New York City-based boutique fitness brand the LIV Method is ...

The activewear brand’s new campaign with Megan Thee Stallion takes a direct shot at Shane Gillis’ controversial SNL bit about what women wear to the gym After Shane Gillis’ controversial “Saturday ...

Designed to be the only fitness app people need, Joel and Megan Freeman’s OptimalFit features an AI agent and photo-powered nutrition and workout guidance People are increasingly turning to artificial ...

With 84 studios in development, RockSalt Pilates is widening its instructor pool beyond certified Pilates professionals and drawing franchisees from the food sector Most stories… ...

The Sweat and Tonic-owned fitness brand is making its U.S. debut with 37 Lagree machines and an expansive recovery offering as it looks to build on its success in Canada Reformd, the Lagree fitness ...

The gym of the future is taking shape today. Strength training is commanding more floor space, boutique experiences are moving inside big-box clubs, and recovery is becoming part of the core ...

The fitness software giant is extending its AI strategy beyond sales and member service, adding artificial intelligence tools designed to help personal trainers scale operations ABC Fitness is ...

Whoop, Oura, Apple and a new wave of challengers are pushing wearables beyond recovery scores and toward always-on health companions powered by AI In the last last year, Whoop raised $575 million at a ...