Amazon and Roku are teaming up to give advertisers unified access to over 80% of U.S. connected-TV households, promising ...

The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV ...

As premium game prices skyrocket and subscription cloud-based gaming services take off, marketers sense a chance to defray ...

Is Roku TV a smart TV? In short, yes. It's a combination of a smart TV and a Roku streaming device with traditional TV ...

"This allows Roku to create partnerships that leverage others’ data, and the exclusivity between Amazon and Roku in their ...

YouTube led the way for streaming services at a hefty 12.5% of viewership. Following that is Netflix, which remains the ...

Wood Jr., who spent eight years as a correspondent for The Daily Show, is set to host Going, Going Gone: The Magic of the ...

YouTube and Netflix alone command almost as much viewing time as over-the-air networks in May, according to Nielsen.

It's an event that touches all of the senses: the crack of the bat, the roar of the crowd, the smell of the grass, the touch ...

With the season heating up, Major League Baseball and Roku announced today that “Going, Going, Gone: The Magic of the Home Run” will stream free beginning Sunday, July 6 on The Roku Channel. Hosted by ...

Streaming reached a historic milestone in May as its share of total television usage outpaced the combined share of broadcast and cable for the first time ever, according to Nielsen’s monthly report ...

Streaming services reached a milestone in May as their share of television usage surpassed broadcast and cable TV for the ...