Jaguar boss defends rebrand amid ‘Miami Pink’ EV launch: ‘More people have been talking about Jaguar for the last two weeks than for so much longer’
"We want to be bold and disruptive... We're clearly in the conversation,” Jaguar's managing director Rawdon Glover said.
Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and claimed the brand had gone “woke.”
Jaguar boss doubles down & DEFENDS new ‘woke Tesla’ pink EV in controversial rebrand – & warns of ‘industry disruption’
JAGUAR’S boss has doubled down on the firm’s controversial rebrand after the unveiling of it’s new bright pink EV saw the car dubbed as a “woke Tesla”. The new model,
Jaguar releases a concept for its new EV model after a controversy over its rebranding — which didn't feature a car
Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's moving to an all EV lineup.
Jaguar reveals ‘Type 00' concept car, first under controversial new brand identity
Famed British carmaker Jaguar revealed its new vehicle design direction Monday night with the introduction of an all-electric concept car called “Type 00.”
The End of Jaguar? Jaguar's Awful 00 Car Reveal in Miami Could Finish the Brand Off
After a disastrous ad campaign, British car manufacturer Jaguar has doubled down with its rebrand by revealing the 00 in Miami this week. Somehow, it's gone down even worse than its recent
Jaguar’s new EV revealed following brand shake-up
Upcoming battery-powered showcases a bold new direction for the brand. Jaguar’s new luxury electric car is here and arrives with a bold new look to reflect the brand’s recent image transformation. Jaguar recently sparked widespread controversy with its dramatic re-brand which saw the firm ditch its traditional theme in favour of a more modern
'Completely destroyed the brand! Drivers make feelings clear on Jaguar's EV rebrand - 'Ugliest car in history'
Social media users have given their verdict on Jaguar's rebrand following the unveiling of a new electric concept vehicle. Jaguar finally revealed the Type 00 concept during a high-profile event at Miami Art Week earlier this morning following its controversial branding decision in November.
Jaguar rebrand: Company defends new ‘Barbie pink’ electric car
Jaguar has defended its new “Barbie pink” car, saying that it “won’t be loved by everyone” because it is “fearlessly creative”. Gerry McGovern, the company’s chief creative officer, said Jaguar’s new Type 00 models demonstrated its desire to “strike through convention”,
Jaguar’s woke ad shows just how out of touch companies are with consumers
There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...
Jaguar’s controversial ad aimed to get eyeballs, says MD Rawdon Glover
Jaguar last night unveiled its new concept car, the Type 00, at Miami Art Week, with examples in pink and blue. It’s ...
Not so pretty in pink? Jaguar's polarizing Type 00 concept has lost 'all connection' to brand's past.
Unveiled last night from glitzy Art Basel Miami, Jaguar’s new coupe, dubbed the Type 00, features what the brand believes is ...
The Sunday Business Post10h
Jaguar’s controversial new Type 00 in detail
The rebrand first featured no cars, and is part of a bid to reignite interest and relevance in the legacy brand ...
Jaguar managing director defends rebrand, accuses critics of 'hatred and intolerance'
Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...
The National on MSN12h
Jaguar's Dh500,000 EV concept in 'Barbie pink' expected to hit UAE roads in 2026
Jaguar insiders suggest the Type 00 will eke out more than 580hp from its dual electric motors and be capable of covering ...
Marketing Week1d
‘Fearlessly creative’ or an ‘obvious’ mistake? Marketers react to Jaguar’s concept launch following rebrand
The reaction to Jaguar’s rebrand highlights consumers’ “emotional attachment” to the brand, says its former advertising ...
Jaguar bosses break silence on woke backlash as new Type 00 electric concept car is unveiled
Speaking at the Type 00 EV concept's launch in Miami in the early hours, managing director Rawdon Glover (inset top) said: ...