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Oxford Word of the Year is brain rot

Oxford University Press picks "brain rot" as word of the year. See the other finalists.

Oxford University Press said the phrase "brain rot" gained "new prominence in 2024," with its frequency of use increasing 230% from the year before.

Oxford Word Of The Year, ‘Brain Rot,’ Defines Our Screen-Fixated Times

Oxford University Press names "brain rot" as its 2024 word of the year in a nod to modern scrolling habits. "The term has taken on new significance in the digital age."

'Brain Rot': Oxford University Press 2024 Word of the Year Revealed

Oxford University Press has declared its word of the year for 2024 after the phrase saw a staggering 230 percent increase in usage.

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'Brain rot' is Oxford University Press' word of the year

It was in Henry David Thoreau’s 1854 book "Walden." But "the term has taken on new significance in the digital age," Oxford U ...

How to sum up 2024? The Oxford University Press word of the year is 'brain rot'

ig/tt: and that's on gen z core. LONDON — Many of us have felt it, and now it’s official: “brain rot” is the Oxford ...

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