Cody Campbell signed some of his earliest land acquisitions on the hoods of work trucks at drilling sites across the Permian ...

As the 2025 college football season approaches, Texas Tech is emerging as one of the most talked-about programs in the sport.

Texas Tech's aggressive approach to NIL has thrust the school into the national spotlight, with critics crying foul.

Texas Tech softball is coming off a national runner-up finish and has been thrust into the spotlight with a multi-millionaire ...

When it comes to Texas Tech linebacker Jacob Rodriguez, he says he's used NIL support from The Matador Club to pay for his ...

Editor's note: A previous version of this file was published ahead of the WCWS championship series.It has been updated to reflect NiJaree Canady's new NIL deal at Texas Tech. One year removed from ...

How much does Texas Tech softball's NiJaree Canady make in NIL earnings? Here's what to know ahead of the WCWS championship ...

The ability of college athletes to cash in on their collegiate fame has led to fewer players jumping early to the NBA draft.

Gerry Glasco said he found the focus of NiJaree Canady's NIL deal with the Texas Tech softball team "insulting" during TV broadcasts of Red Raider games.

Editor's note: A previous version of this file was published ahead of the WCWS championship series.It has been updated to reflect NiJaree Canady's new NIL deal at Texas Tech. One year removed from ...

Texas Tech softball coach Gerry Glasco said Friday after the WCWS that the focus on NiJaree Canady NIL deal is 'insulting' to the Red Raiders' ace ...

Canady signed a one-year, $1,050,024 NIL contract with Texas Tech's NIL collective, The Matador Club, last July when she transferred to the Red Raiders from Stanford for the 2025 softball season.