The NCAA men’s and women’s basketball tournaments reach their climax this weekend, with the men’s Final Four tipping off in ...

Amir "Aura" Khan is reportedly getting offers from NBA teams to join their franchise in some aspect that has yet to be ...

The top-seeded Auburn Tigers have a similar pregame routine: manager hoisting a boombox on his shoulder as the players trail ...

Welcome to another edition of The Layup Drill. In this month’s edition, we write about MLB starting its season in Japan, the Aura taking over March Madness, and a figure skater returning to form.

STAMFORD, Conn., April 02, 2025 (GLOBE NEWSWIRE) -- SponsorUnited, the leading global sports and entertainment sponsorship intelligence platform, today released its 2024-25 NIL Endorsements Report.

Column: Following the viral success of McNeese State University basketball team's student manager Amir "Aura" Khan, staff writer Amara Bullard reflects on her experience being a student manager for ...

Amir Khan, McNeese State basketball’s student manager, has new NIL deals after his star turn in this year’s NCAA Tournament.

The national frenzy around McNeese State University men's basketball team student manager has culminated with the ...

Led by seniors at Indiana University, Glacier Marketing Group is innovating the NIL game during the year's biggest sporting ...

NCAA’s March Madness, long known for its incredible upsets and thrilling Cinderella stories, wasn’t living up the hype. In ...

Amir “Aura” Khan has become one of college basketball’s most hyped individuals, showing that influence extends beyond players ...