Thoughtful "freebies" can deepen loyalty with your best customers—the key is to make rewards feel personal, purposeful and tied to the value your brand already delivers.

The two companies have agreed to keep and partner together on the myPerks loyalty program across Giant Eagle and GetGo ...

Edvisor Rewards, which is designed as a loyalty program, lets education agencies earn points for processing payments and selling insurance on the platform, which can then be redeemed for school-funded ...

Meet the new executive that brings decades of high-level experience to a property known for its tech-forward approach to ...

Well, that partnership is coming to an end after roughly 13 years. Jet Blue announced this month that Sept. 30 will be the last day travelers can book a Hawaiian Airlines and earn TrueBlue points.

Summer is underway, and you may be planning a warm weather getaway that won’t break the bank. Whether you’re jetting off to a ...

The sale of the GetGo business marks an important moment in Giant Eagle’s history,” said Bill Artman, President and CEO of ...

The Alila Ventana Big Sur is one of the most sought-after hotels in the world of points and miles. Few properties can provide ...

Expedia's first quarter results were met with a negative market reaction after the company missed Wall Street’s revenue ...

McDonald's Corporation MCD continues to lean into its digital and loyalty capabilities as a core pillar of the growth ...

As part of the approval process, Couche-Tard agreed to sell 35 sites to Majors Management LLC, an FTC-approved buyer. The ...