The Lincoln Motor Company branding helps to reposition it, though. “We’re aiming to change from ‘smart luxury,’ ” VanDyke says, ...

Lincoln was known as the Lincoln Motor Co. until 1922, when founder Henry Leland sold the brand to Ford. The company is making the change as it launches the new MKZ sedan, ...

The company originally produced Liberty V12 aircraft engines during World War I. Leland sold Lincoln to the Ford Motor ...

NEW YORK (CNNMoney) -- As it attempts to revive a once-great luxury brand, Ford's is renaming its Lincoln division as the Lincoln Motor Co., the automaker said Monday. The automaker has not used ...

The early 1920s were a challenging period financially for Lincoln. In 1922, Ford Motor Company bought Lincoln as a subsidiary for $8 million (the equivalent of more than $119 million in today’s ...

Lincoln Motor Co. The Aviator’s pricing – $51,500 for the standard model (400 horsepower and 400 lb.-ft of torque from a twin-turbo V6 engine) ...

Lincoln has announced the launch of its "Introducing the Lincoln Motor Company" campaign. Read all about it only on Motor Trend's WOT.

Lincoln is going electric with its new Star concept, satisfying customers' demands and representing "a new brand DNA," according to Lincoln Motor Company President Joy Falotico. LAMBORGHINI IS ...

The Lincoln Motor Company had a surprise for the automotive journalists waiting inside the 1 Hotel Brooklyn Bridge last month. Hidden behind closed doors at the trendy new hotel in Dumbo, one of ...

Its first BEV is due this year. Lincoln has been Ford's luxury brand for almost exactly a century now—the Blue Oval bought the Lincoln Motor Company from Henry Leland on February 4, 1922.