Jaguar is undergoing a transformation and has launched its rebrand with a new logo, a new design philosophy, and a radical new concept car.

In the wake of a controversial rebrand, the iconic British automobile company unveiled its latest model Monday night at ...

Jaguar's recent rebrand has ignited a firestorm within the automotive industry. It's risky, it's bold and it may just work ...

British luxury carmaker Jaguar has unveiled an electric concept car that critics have derided as 'Barbie pink' amid a ...

The new Jaguar Type 00 is our first look at the cars this famous and headline-grabbing British brand will launch in late 2025 ...

But it was also a rebrand that drew scrutiny – and understandably so. This wasn’t just a minor design refresh, a tweak to a ...

The rebrand first featured no cars, and is part of a bid to reignite interest and relevance in the legacy brand ...

But it was full steam ahead for its launch despite the recent backlash, with several stars in attendance for an event to ...

Jaguar has been getting some pretty negative press following a controversial rebrand, and its new concept is looking like ...

Following its polarizing rebranding and ad campaign, Jaguar has finally taken the wraps off its highly-anticipated new ...

Research shows that 78% of brands embraced minimalist logos in 2024. In light of the Jaguar rebranding controversy, experts ...

Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or ...