That’s according to Auto Trader UK, which said “advert views” for used Jaguars are up 5% since the rebranding campaign was ...

Jaguar's rebrand has been criticized as 'woke.' Marketing experts say it's either 'bonkers' — or a genius disruption. How ...

In November, 102-year-old British carmaker Jaguar unveiled its rebrand and logo ahead of the company's reinvention as an EV ...

Jaguar’s much-hyped rebranding and the reveal of their all-new electric model will take centre stage in Miami in just four ...

Following a spectacular brand relaunch, Jaguar has shown us the first car of its new era - the Type 00 concept ...

The British luxury vehicle company has faced online blowback since it unveiled a colorful, diverse advertisement announcing a ...

Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a ...

Especially now, with the world feeling so dystopian,” the Cyprus-based brand designer wrote, “a heritage brand like Jaguar ...

Jaguar has been accused of abandoning loyal customers and dealerships with its controversial rebrand, as the carmaker ...

Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...

Androgynous casting of every hue, bright visual colors, enigmatic copy. In the week since Jaguar unveiled its new commercial and company rebrand, this launch has sparked conversations of every kind, ...