Daily sales of Jaguar vehicles have fallen by nine per cent since the British brand's controversial rebrand last month, ...

The new concept ruffled feathers but Jaguar has always innovated in the hopes of attracting new and younger buyers.

Jaguar's recent ad campaign, featuring bold visuals and no cars, faced backlash for perceived "woke" branding and is being ...

But for some car enthusiasts, the Type 00 (named after the company’s aim for zero emissions) still came as a bit of a shock.

"Jaguar's performance over the past 10 years has been challenging," admits Rawdon Glover. He points out that Jaguar had been ...

Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...

Volumes of research in the art and science of branding — from "brandr," an old Norse word for burning symbols into the hides ...

Four years ago, Jaguar’s chief creative officer, Gerry McGovern, sent a creative brief to his team: “Understand and obsess ...

A suggestion online that the share price of British carmaker Jaguar Land Rover (JLR) dropped because of the backlash to a new ...

On today's inaugural outing: we discuss what's next for Jaguar, as well as the mess facing Stellantis pretty much everywhere ...

Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...