British luxury automaker Jaguar has revealed its Type 00 concept car, the first glimpse of a new electric vehicle following a controversial rebrand that has divided opinion on social media.

Automakers routinely use concept vehicles to gauge customer interest in a design or show the future direction of a vehicle or brand.

Jaguar Type 00 availability . Jaguar has made it clear that the 00 is a concept vehicle that embodies the values of its new design philosophy. The company's first production car w