The lawsuit also comes against the backdrop of the FTC’s Click-to-Cancel rule, finalized in October 2024 but shot down in federal court in July. The rule would have required sellers to make canceling a subscription as easy as signing up, responding to thousands of consumer complaints about recurring charges and convoluted cancellation systems.

Under the Biden administration, the FTC adopted a “click to cancel” rule, which would have made it easier for consumers to end unwanted subscriptions. But last month, days before that rule was poised to go into effect, a federal appeals court blocked the proposed changes.