Taking advantage of DeChambeau’s local connections — a Grapevine resident and a former NCAA Division I national champion at SMU — the 31-year-old became the face of marketing for LIV’s first full-tournament stop in Dallas. And judging by the gallery gathered on the first tee, DeChambeau succeeded.

Battered Bryson DeChambeau admits getting his butt kicked before turning part-time rock star at LIV Dallas. The American ace is toiling in the tournament and trails leader Patrick Reed by a whopping nine shots heading into the final round at Maridoe Golf Club.