Amazon and Roku are teaming up to give advertisers unified access to over 80% of U.S. connected-TV households, promising ...

Amazon and Roku will pool audiences tied to their connected-TV services for advertisers under terms of a new partnership ...

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"This allows Roku to create partnerships that leverage others’ data, and the exclusivity between Amazon and Roku in their ...

The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV ...

Roku and Amazon have formed a strategic partnership, increasing the likelihood of Amazon acquiring Roku. Analyst maintains ...

JP Morgan analyst maintains Overweight rating on Roku after strategic partnership with Amazon. Platform-level integration ...

Amazon Ads and Roku are teaming on a landmark initiative that will give advertisers access to more than 80% of connected-TV ...

Roku (ROKU) stock is surging after it announced a partnership with Amazon's (AMZN) ads team to create the largest CTV ...

Advertisers win by reaching a larger audience. Consumers win by seeing fewer repeat ads. Amazon and Roku win by taking a step ...

Is Roku's new deal with Amazon a game changer for streaming ads? Find out how the market reacted and what to watch next.

Amazon Ads and Roku, Inc. (NASDAQ: ROKU) announced a new integration that gives advertisers access to the largest ...