GILMER, Texas (KLTV) - East Texans are once again getting ready for one of the oldest festivals in Texas. The East Texas Yamboree Festival dates back to 1935 in Upshur County, and this year is number ...

It’s the sweetest time of the year in East Texas: The East Texas Yamboree returns Oct. 15 to 18 in Gilmer. The storied annual celebration draws about 100,000 people to Upshur County each year. The ...

GILMER – She participated in her first beauty pageant when she was 4, and in October, 17-year-old Mia Gage will become the 88th queen of one of the area’s most legendary ceremonies: the East Texas ...

GILMER — Union Grove High School student Danica Jo Vestal has always aspired to be the queen of the East Texas Yamboree. On Friday, after two weeks of dawn-to-dusk fundraising, her wish came true.