Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...

While the LEGO Mario builds have some interactive elements, Smart Play takes it to the next level. Only the individual LEGO ...

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

Headlining the list is Darth Vader’s TIE Fighter set, a 473-piece set that debuts at just $70—$5 more than the MSRP of the ...

Valentine's Day 2026 is here and the pressure to get the "perfect" gift is high. This gift guide features items that'll be a hit with your girlfriend.

For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

For parents, LEGO storage feels like a *job*. That’s why this Copenhagen-inspired solution was such fun to recreate (and ...

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...

LEGO has revealed its latest collectible, the LEGO Art Vincent van Gogh – Sunflowers set, created in collaboration with the Van Gogh Museum in Amsterdam. This 2,615-piece set brings the Dutch artist’s ...