New research by Fuqua’s Wilfred Amaldoss reveals that offering eco-friendly goods can sometimes lower profits and even hurt consumers, depending on how much people love or hate sustainability ...

At India Brand Conclave 2026, industry leaders discussed how adoption of AI should balance speed with governance, automation with human judgment, and innovation with measurable ROI ...

After a stellar year marked by a record number of international tourist arrivals, Vietnam’s tourism and hospitality sectors are poised to enter an acceleration phase, shifting its focus from recovery ...

Who would’ve guessed—corporations lie!

Against the backdrop of climate change and dwindling water resources, supplying water to large metropolitan areas is becoming ...

Here are 10 of the best guerrilla marketing examples from real life that will encourage you to become innovative and savvy while promoting goods. There is a problem for people in marketing now. Our ...

Food and consumer goods companies are rapidly embracing artificial intelligence to refine their green marketing strategies, as investments in sustainable food and branding are set to surge globally in ...

Most marketing measurement models operate on a simple assumption: effects are additive. Campaign A drives 100 leads, Campaign B drives 200, so the total impact is 300. But in reality, marketing often ...

To learn more about our editorial approach, explore The Direct Message methodology. In today’s landscape, content marketing remains crowded—and thought leadership is often reduced to a numbers game: ...