Earlier this year, Southwest Airlines made the controversial decision to end its longstanding policy of allowing two free ...

Southwest's new $35 bag fees violate core behavioral psychology principles, potentially costing more in customer loyalty than ...

Southwest Airlines ends its free checked bags policy starting May 29, implementing $35-45 fees while preserving perks for ...

Southwest announced Tuesday it will start levying on its passengers a $35 fee for one checked bag, and $45 for a second.

Southwest Airlines Co.'s shift from low-cost roots risks long-term profitability amid stagnant air travel demand. Click here ...

Southwest’s most iconic perk end Tuesday. While it has received flak from customers, executives hope bag fees will shore up ...

It's been a year full of major changes for Southwest Airlines as the airline ended its longstanding "Bags Fly Free" policy ...

Starting May 28, the airline will charge $35 for one checked bag and $45 for a second, according to a internal memo viewed by ...

The decision by Southwest Airlines Co (NYSE: LUV) to introduce baggage fees is expected to significantly boost its profits, ...

With this policy change, Southwest aligns itself with other major airlines like Delta and American, which have long charged ...

Fintel reports that on May 27, 2025, Jefferies upgraded their outlook for Southwest Airlines (NYSE:LUV) from Underperform to ...

A t the Bernstein 41st Annual Strategic Decisions Conference, Southwest Airlines CEO Bob Jordan outlined the extensive ...