Matcha is one of the big success stories of the food and beverage industry. The viral green powder can be seen in thousands of coffee shop menus around the world, and has become so popular that ...

Some say it offers a smoother, less jittery buzz than coffee. Ask Well Some say it offers a smoother, less jittery buzz than coffee. Credit...Eric Helgas for The New York Times Supported by By Alice ...

As it turns out, matcha isn’t just reserved for a daily caffeine fix—the best matcha perfumes are trending too. In recent years, the broader matcha craze has swept much of the Western world—despite ...

CLEVELAND, Ohio -- Christina and Mike Boris will open Enclave Matcha & More Café on Wednesday, March 18, in Cleveland’s Tremont neighborhood. They will introduce what is likely the area’s first café ...

Order a matcha latte in Portland, and chances are you can trace its history 5,000 miles away to a green tea farm in Japan. Though the drink has roots as far back as seventh-century China, matcha today ...

Most of us are trying to optimize something. Our sleep score. Our protein intake. Our morning routine. But when it comes to your morning caffeine fix, old habits die hard. Coffee’s been the default ...

Once regarded in Western countries as little more than a traditional Japanese ceremonial drink, matcha has become a mainstream staple. It now appears everywhere from coffee shop menus and smoothie ...

A couple of years ago, Pokémon introduced a new monster: Poltchageist, a “Grass/Ghost type” with special abilities in “hospitality” and being “heatproof.” It is wily and homicidal; it is also matcha.