The watches on the wrists of celebrities this week ran the gamut, from dainty vintage beauties to hulking new releases. The ...

A stainless steel Daytona that can list for $16,900 at retail can also trade in the $30,000s on the secondary market, ...

John Mayer. Jay-Z. Brad Pitt. Roger Federer (who’s actually been an ambassador for a quarter of a century, but more on that ...

Noted watch connoisseur and unofficial guy of the week Bad Bunny wore a platinum Cartier Crash to the Super Bowl LX halftime ...

The entry-level Prospex Speedtimer, featuring a solar quartz movement, gets a trio of new paint jobs inspired by late 1980s ...

This new Seiko proves panda dials aren't just black and white ...

Add yet another historic victory to Roger Penske’s iconic career of high achievement. Team Penske kicked off its 60th anniversary season Sunday with the overall victory in the 64th Rolex 24 At Daytona ...

The annual clarion call for motorsports has arrived again with the Rolex 24 at Daytona, signifying the dawn of another racing season. The 64th edition of the sports car classic will gather another all ...

Over 200 of the world's best drivers have assembled at the Daytona International Speedway this weekend for the 24-hour endurance race known as the Rolex 24. The 64th annual iteration of the Rolex 24 ...

The event was founded by Bill France in 1962 as the three-hour Daytona Continental. Winning the race earns drivers a coveted Rolex Daytona watch, a significant status symbol in motorsports. DAYTONA ...

Rolex is set to increase its watch prices by seven percent on average for 2026, according to WatchPro. The Swiss luxury watchmaker increases prices every year, as do competitors Patek and Omega. The ...

Rolex is likely only breaking even on its official secondhand watch program. That looks intentional. Leaving profits on the table protects the brand’s reputation while it tries to put flippers out of ...